Insights
Practical writing on franchise lead generation, social media advertising and CRM follow-up from the Expandify team, including our work for Forbes Agency Council.
Featured article, also published by Forbes Agency Council
A four-step playbook for pairing territory-specific campaigns with automated nurturing. Also published by Forbes Agency Council.
Why 25 discovery calls can produce zero deals, and what to change between the ad and the first conversation.
A four-step playbook for pairing territory-specific campaigns with automated nurturing. Also published by Forbes Agency Council.
Why expos and print ads no longer carry franchise expansion on their own, and what replaced them.
How online advertising and structured nurturing became core to scaling a franchise footprint.
The case for moving more of your growth effort online as buyer behaviour changes.
How video earns attention and results on a smaller budget.
How the channels franchisors use to meet prospective franchisees are shifting.
Reaching prospective franchisees online and keeping them engaged until they are ready to talk.
Three practical ways to get more from every dollar spent on Facebook advertising.
Getting attention, nurturing the audience and making the most of an ad budget.
Where to invest in Facebook advertising when the return is uncertain.
What separates ads that cut through from ads that disappear in the feed.
Strategies for earning quality engagement as organic reach gets harder.
No articles match your search.
Book a strategy call and we will talk through your markets and lead process.