Expandify

Franchise advertising on Facebook and Instagram, built to recruit franchisees.

Your franchise opportunity competes with everything else in the feed. We build Meta campaigns that reach people who can invest in your markets and give them a clear reason to apply.

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See case studies
  1. Stage 1Meta ad launch
  2. Stage 2Lead capture
  3. Stage 3Automated nurture
  4. Stage 4Real-time tracking
  5. Stage 5Franchisee signed

What it is

Recruitment advertising, not store marketing.

This service promotes your franchise opportunity to prospective franchisees. It is a different job from advertising your locations to customers, with a different audience, a different message and a different measure of success.

We judge franchise development advertising by what it puts into your pipeline: qualified applications, discovery calls and, ultimately, signed franchisees. Clicks and impressions are only useful if they lead there.

Facebook and Instagram are our core channels. Expandify has been a certified Meta Marketing Partner for more than seven years and has managed more than $20M in advertising spend. Some campaigns, such as Complete Pest Solutions and All Dogs Unleashed, also used Google where it suited the market.

How the campaigns are built

Who sees the ad, and what it says.

Targeting is layered so budget goes where demand and fit overlap. Creative sells the opportunity, not just the brand.

Who sees it

  1. 01
    GeographyThe territories you are ready to award, from one metro to several states or provinces.
  2. 02
    CapacitySignals of income and the financial profile your franchise requires.
  3. 03
    Experience and interestBusiness ownership, franchising and interest in your category.
  4. 04
    ReadinessBehavioural signals that suggest someone is actively exploring an investment.

What it says

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  1. Why customers want this now

    Demand for the concept and the category, in plain terms a prospective owner can repeat to their family.

  2. How the business works

    The model, the support you provide and what owning a location actually involves.

  3. What is still available

    Open territories in the markets being advertised. Scarcity only when it is real.

  4. One clear next step

    A short application, not a vague invitation to learn more.

Illustrative example. Real campaigns use your brand, your offer and your markets.

Scope

One market or a national rollout.

Campaigns can focus on a single metro, a handful of states or provinces, or a wider push across the United States and Canada. Our published work includes:

  • Edmonton, AB
  • Suburban Quebec City, QC
  • Brampton, ON
  • Mississauga, ON
  • California
  • Scottsdale, AZ
  • The Woodlands, TX
  • Charlotte, NC
  • Hope Mills, NC
  • Orlando, FL

See the case studies

Process

How a campaign comes together.

  1. Brief and territories

    Your offer, investment range, ideal franchisee and the markets you want to open first.

  2. Creative and copy

    Opportunity-led ads in image and video formats, written for prospective owners rather than customers.

  3. Build and launch

    Campaign structure by territory, audiences, tracking and the handoff to a qualifying application.

  4. Manage and refine

    We watch cost per qualified application by territory, audience and message, and move budget toward what produces candidates.

  5. Report on the pipeline

    Results tied to applications and pipeline stages, not just ad metrics.

Proof

Open territories, filled faster.

StretchMED Studios: California franchise expansion

Case study: California

StretchMED Studios signed its first California franchisee in 3 weeks

StretchMED Studios had open territories across California. A Meta campaign aimed at high-income prospects in key cities, creative built around demand for assisted stretching and exclusive territories, and a pre-qualifying funnel produced the first California franchisee through Expandify in 3 weeks.

3 weeksto first California franchisee
“Expandify's service is beyond excellent! They are extremely responsive, customer-service oriented, and truly know how to effectively market franchises. We landed our first sale in just a matter of weeks working with them. We've tried many agencies in the past, but Expandify has exceeded them all. Highly recommend!”
Bradley K., StretchMED Studios
Read the StretchMED Studios case study

FAQ

Franchise advertising questions.

Does Facebook advertising work for franchise recruitment?

It can, when the targeting, creative and follow-up are built for franchise buyers. Our published case studies include first franchisees signed in 3 weeks (StretchMED Studios) and under 60 days (Pizzaholic) from Meta campaigns. It is not a guarantee: your offer, markets and sales process all play a part.

How much should we spend on franchise advertising?

It depends on how many territories you want to fill, how competitive those markets are and the investment level of your franchise. We recommend a starting budget on the strategy call, then adjust based on the cost of a qualified application in each territory.

Do you create the ads?

Yes. We produce the copy, visuals and video for recruitment campaigns, written for prospective owners. Campaigns for SPICEBROS, Yonutz and Rock’N Deli all used creative built by our team.

Do you advertise in both the US and Canada?

Yes. Our published campaigns cover Alberta, Ontario and Quebec as well as Arizona, California, Florida, North Carolina and Texas.

What happens after someone clicks the ad?

They land on a short application built to qualify them, and the submission goes straight into your CRM with an immediate SMS and email follow-up. See franchise lead generation and CRM and automation.

Keep exploring

Which markets should your next campaign target?

Bring your territory list to a strategy call and we will talk through audiences, creative and budget.

Book a strategy call