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Pizzaholic case study

Pizzaholic signed its first franchisee in Edmonton in under 60 days

A brand-new franchisor with no ad history, no lead flow and no CRM. We built the full acquisition system and the first franchisee signed in under 60 days.

Pizzaholic: Edmonton, Alberta franchise expansion
  • IndustryQuick-service restaurant
  • Expansion marketEdmonton, Alberta
  • TimelineUnder 60 days to first signing

The goal

Launch targeted advertising in Edmonton, build a predictable flow of qualified franchise candidates and convert that pipeline into awarded territories.

The challenge

The challenge

Pizzaholic had just entered franchising and needed to prove demand quickly. There was no past franchise advertising data to learn from, no established lead flow, and no CRM or automation to track and convert applicants. It needed a complete acquisition system, not just ads.

PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QC
Where Pizzaholic expanded. Other client markets are shown faded.

What we did

Strategy and execution

  1. Edmonton-focused Meta targeting designed to reach franchise-minded buyers.

  2. Franchise-specific creative and messaging written to pre-qualify applicants.

  3. A direct-to-application funnel built for clarity and conversion.

  4. CRM setup and a pipeline build that tracks every applicant end to end.

  5. Automated follow-up workflows to improve speed to contact and consistency.

Services used: Franchise advertising, Franchise lead generation, Franchise CRM and automation.

Results

What changed for Pizzaholic

<60
days to first franchisee signed
$2,023
total ad spend
57
franchise applications
$35.50
per application
32,720
people reached
  • First franchisee signed in Edmonton in under 60 days.
  • $2,023 in total ad spend, which is also the cost per franchisee signed.
  • 57 franchise applications at $35.50 per application.
  • 32,720 people reached.
  • A repeatable system in place: campaign structure, funnel, CRM pipeline and automated follow-up.

Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.

Next case studyStretchMED Studios signed its first California franchisee in 3 weeksFirst CA franchisee in 3 weeks, California

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