All Dogs Unleashed case study
All Dogs Unleashed expanded its franchise into Florida
A dog training and boarding brand expanding into Florida. Targeted campaigns and CRM nurturing contributed to new franchises in Orlando.
- IndustryPet services (dog training and boarding)
- Expansion marketTampa and Orlando, Florida
- Home marketDallas, TX
- TimelineSee results
The goal
Expand the franchise into the Florida market.
The challenge
The challenge
All Dogs Unleashed needed to find suitable franchisees, establish a presence in a new region and set up new franchises for a successful launch.
PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QCWhat we did
Strategy and execution
Market research on the Florida pet services market to find growth areas and franchisee hotspots.
An advertising strategy across Facebook, Instagram and Google targeting potential franchisees with strong liquid capital.
Recruitment content with visuals, infographics and ad copy about joining the network.
Geotargeted, demographically segmented campaigns aimed at people interested in franchise ownership in Florida.
A CRM with nurturing workflows to qualify prospects and move them through the development pipeline.
Services used: Franchise advertising, Franchise CRM and automation.
Results
What changed for All Dogs Unleashed
- A pool of qualified franchisee leads interested in bringing All Dogs Unleashed to Florida.
- Streamlined lead management and nurturing through the CRM.
- Contributed to the opening of new All Dogs Unleashed franchises in Orlando, Florida.
Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.
More results
Related case studies
Pizzaholic
A brand-new franchisor with no ad history, no lead flow and no CRM. We built the full acquisition system and the first franchisee signed in under 60 days.
StretchMED Studios
Open territories across California and a need for qualified prospects fast. The first California franchisee through Expandify signed in 3 weeks.
Identity Coffee
A specialty coffee brand targeting one of the most desirable US growth markets. Scottsdale was secured in under 90 days.
Which market do you want to open next?
Book a strategy call and we will talk through the campaign, funnel and follow-up we would build for it.