StretchMED Studios signed its first California franchisee in 3 weeks
Open territories across California and a need for qualified prospects fast. The first California franchisee through Expandify signed in 3 weeks.
IndustryHealth and wellness (assisted stretching)
Expansion marketCalifornia
Timeline3 weeks to first signing
The goal
Accelerate franchise growth and fill available territories across California.
The challenge
The challenge
StretchMED Studios had open territories across California and wanted to award new units in high-potential markets quickly. It needed a dependable source of qualified franchise prospects and a way to follow up with them immediately.
Where StretchMED Studios expanded. Other client markets are shown faded.
What we did
Strategy and execution
A performance-based Meta campaign on Facebook and Instagram aimed at high-income individuals in key California cities who were looking at health and wellness franchise opportunities.
Market selection based on where demand for recovery and wellness services was rising.
Creative that showed the growing demand for assisted stretching, the StretchMED business model and support system, and the chance to secure an exclusive territory.
A lead funnel that pre-qualified prospects on investment capability, interest and territory.
CRM routing and automation for instant follow-up and structured nurturing.
First California-based franchisee through Expandify signed in 3 weeks.
Strong lead flow across several priority California territories.
Lower cost per lead and faster conversion than the traditional platforms the brand had used, as reported in the case study.
A scalable growth model the brand can keep running.
“Expandify's service is beyond excellent! They are extremely responsive, customer-service oriented, and truly know how to effectively market franchises. We landed our first sale in just a matter of weeks working with them. We've tried many agencies in the past, but Expandify has exceeded them all. Highly recommend!”
Bradley K., StretchMED Studios
Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.
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