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Complete Pest Solutions case study

Complete Pest Solutions sold a new franchise territory in North Carolina

A home services franchise moving into a new state. A qualified pipeline within 6 months and a new territory sold in Hope Mills.

Complete Pest Solutions: Hope Mills, North Carolina franchise expansion
  • IndustryHome services (pest control)
  • Expansion marketHope Mills, North Carolina
  • Home marketOhio
  • TimelineQualified leads in 6 months

The goal

Expand the franchise into North Carolina.

The challenge

The challenge

Complete Pest Solutions needed to find suitable franchisees and establish a presence in a new state.

PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QC
Arc: Ohio to Hope Mills, NC. Where Complete Pest Solutions expanded. Other client markets are shown faded.

What we did

Strategy and execution

  1. Market research on the pest control market across several states, identifying growth areas and franchisee hotspots in North Carolina.

  2. An advertising strategy across Facebook, Instagram and Google targeting candidates with strong household income and an interest in franchise opportunities.

  3. Recruitment content with visuals, infographics and ad copy explaining the benefits of joining the network.

  4. Geotargeted, demographically segmented campaigns.

  5. A CRM with nurturing workflows to qualify and engage leads, plus training so the internal team could use every feature.

Services used: Franchise advertising, Franchise lead generation, Franchise CRM and automation.

Results

What changed for Complete Pest Solutions

6 months
to a qualified lead pool
  • A pool of qualified leads interested in operating Complete Pest Solutions in North Carolina within 6 months.
  • Streamlined lead management and follow-up through the CRM.
  • Contributed to the sale of a new territory in Hope Mills, North Carolina.
  • A growing pipeline, with further expansion in progress across the United States.

Watch the client video testimonial on YouTube

Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.

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