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Identity Coffee case study

Identity Coffee secured its Scottsdale, Arizona expansion in under 90 days

A specialty coffee brand targeting one of the most desirable US growth markets. Scottsdale was secured in under 90 days.

Identity Coffee: Scottsdale, Arizona franchise expansion
  • IndustrySpecialty coffee
  • Expansion marketScottsdale, Arizona
  • Home marketFitchburg, MA
  • TimelineUnder 90 days

The goal

Drive franchise expansion into a strong US market and generate qualified buyer interest to support development in Scottsdale.

The challenge

The challenge

Breaking into a competitive growth market takes more than visibility. Identity Coffee needed a focused system to attract serious prospective franchise buyers, build momentum quickly and turn market interest into real development traction.

PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QC
Arc: Fitchburg, MA to Scottsdale, AZ. Where Identity Coffee expanded. Other client markets are shown faded.

What we did

Strategy and execution

  1. Launched and managed a franchise advertising campaign on Meta.

  2. Positioned Identity Coffee as an expansion-ready concept for prospective buyers.

  3. Targeted prospects aligned with the markets in the brand’s growth plan.

  4. Implemented the CRM infrastructure needed to capture buyer interest and support territory development.

Services used: Franchise advertising, Franchise CRM and automation.

Results

What changed for Identity Coffee

<90
days to secure Scottsdale
  • Scottsdale, Arizona expansion secured in under 90 days.
  • First location sold with the franchise fee paid, as the client describes below.
  • Momentum in highly desirable US growth markets.
  • A franchise growth system in place to support continued expansion.
“Happy to know that we just sold our first location and he has paid the franchise fee. That's one down of many more to come! Thanks so much for your effort, this one has paid for all of our investment and then some!”
Jonathan C., Identity Coffee

Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.

Next case studyLa Belle Province signed a suburban Quebec City franchisee in under 90 daysFranchisee signed in under 90 days, Quebec City, QC

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