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SPICEBROS case study

SPICEBROS expanded its Indian QSR franchise into Brampton, Ontario

Entering a new province with an Indian QSR concept. Qualified leads within 3 months, a new Brampton location, and a CRM the team runs itself.

SPICEBROS: Brampton, Ontario franchise expansion
  • IndustryIndian quick-service restaurant
  • Expansion marketBrampton, Ontario
  • Home marketMontreal, QC
  • TimelineQualified leads in 3 months

The goal

Expand the franchise into Ontario, Canada.

The challenge

The challenge

SPICEBROS needed to identify and attract suitable franchisees and build a presence in a new province.

PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QC
Arc: Montreal, QC to Brampton, ON. Where SPICEBROS expanded. Other client markets are shown faded.

What we did

Strategy and execution

  1. Market research on Ontario’s Indian QSR market, identifying growth areas and franchisee hotspots in Brampton and Mississauga.

  2. A custom Facebook and Instagram strategy targeting candidates with strong household income and an interest in Indian cuisine and QSR ownership.

  3. Recruitment content with high-quality visuals, infographics and ad copy explaining the benefits of joining the SPICEBROS network.

  4. Geotargeted, demographically segmented campaigns reaching people interested in franchise ownership in Brampton.

  5. A CRM to track franchisee leads, with nurturing workflows to qualify and engage prospects.

  6. Training for the SPICEBROS team to use every CRM feature and automate their sales process.

Services used: Franchise advertising, Franchise CRM and automation.

Results

What changed for SPICEBROS

3 months
to a qualified lead pool
  • A pool of qualified leads interested in bringing SPICEBROS to Ontario within 3 months.
  • Efficient follow-up and engagement through the CRM.
  • Contributed to the opening of a new SPICEBROS location in Brampton, Ontario.
  • A growing development pipeline, with further expansion in progress across Canada.
“Great team to work with! They've helped us grow with smart and creative marketing. We've been working with Expandify and we are really impressed with the results. They're creative, responsive, and understand how to connect with our audience. Great partner for growing a food brand!”
Atul K., SPICEBROS

Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.

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