Candy Cloud Company case study
Candy Cloud Company opened a new franchise store in Charlotte, North Carolina
A specialty beverage concept entering North Carolina. Social advertising and CRM nurturing contributed to a new store in Charlotte.
- IndustryQuick-service beverage (boba, coffee and creamery)
- Expansion marketCharlotte, North Carolina
- TimelineSee results
The goal
Expand the franchise into the North Carolina market.
The challenge
The challenge
Candy Cloud needed to identify and attract suitable franchisees and establish a presence in a new region.
PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QCWhat we did
Strategy and execution
Market research on the North Carolina specialty beverage market to find growth areas and franchisee hotspots.
A Facebook and Instagram strategy targeting potential franchisees with strong household income.
Recruitment content with visuals, infographics and persuasive ad copy.
Geotargeted, demographically segmented campaigns aimed at people interested in franchise ownership.
A CRM with nurturing workflows to qualify prospects and move them through the development pipeline.
Services used: Franchise advertising, Franchise CRM and automation.
Results
What changed for Candy Cloud Company
- A pool of qualified franchisee leads interested in opening Candy Cloud in North Carolina.
- Streamlined lead management and nurturing through the CRM.
- Contributed to the opening of a new Candy Cloud store in Charlotte, North Carolina.
Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.
More results
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