Yonutz case study
Yonutz closed a new franchisee in The Woodlands, Texas
An award-winning dessert concept entering Texas. A qualified lead pool in 5 weeks and a new franchisee closed in The Woodlands.
- IndustryDessert (donuts and ice cream)
- Expansion marketThe Woodlands, Texas
- Home marketSunrise, FL
- TimelineQualified leads in 5 weeks
The goal
Expand the franchise into the Texas market.
The challenge
The challenge
Yonutz needed to identify and attract suitable franchisees and establish a presence in a new region.
PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QCWhat we did
Strategy and execution
Market research on the Texas dessert market, including demographics, opportunities and competitors, to find growth areas and franchisee hotspots.
A Facebook and Instagram strategy targeting potential franchisees with strong household income.
Recruitment content using strong visuals, infographics and persuasive copy about joining the Yonutz network.
Geotargeted, demographically segmented campaigns aimed at people interested in franchise ownership in Texas.
A CRM with nurturing workflows to qualify prospects and move them through the development pipeline.
Services used: Franchise advertising, Franchise CRM and automation.
Results
What changed for Yonutz
- A pool of qualified franchisee leads interested in opening Yonutz in Texas within 5 weeks.
- Streamlined lead management and nurturing through the CRM.
- Contributed to closing a new Yonutz franchisee in The Woodlands, Texas.
Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.
More results
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Candy Cloud Company
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All Dogs Unleashed
A dog training and boarding brand expanding into Florida. Targeted campaigns and CRM nurturing contributed to new franchises in Orlando.
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