Rock'N Deli case study
Rock'N Deli expanded into Mississauga, Ontario
Entering a competitive QSR market in a new province. Recruitment campaigns found and onboarded qualified franchisees for Ontario locations.
- IndustryQuick-service restaurant (deli)
- Expansion marketMississauga and Toronto, Ontario
- Home marketQuebec
- TimelineSee results
The goal
Expand into the Ontario market.
The challenge
The challenge
Rock'N Deli was entering a highly competitive QSR market in a new province, with limited brand recognition and a need for qualified franchisees.
PizzaholicEdmonton, ABStretchMED StudiosCaliforniaIdentity CoffeeScottsdale, AZYonutzThe Woodlands, TXAll Dogs UnleashedOrlando, FLComplete Pest SolutionsHope Mills, NCCandy Cloud CompanyCharlotte, NCSPICEBROS and Rock’N DeliBrampton and Mississauga, ONLa Belle ProvinceQuebec City, QCWhat we did
Strategy and execution
Market research on Ontario demographics, consumer behaviour and competition, with a strategy tailored to the Toronto market.
A recruitment strategy across Facebook, Instagram and Google Ads.
Locally relevant content with visuals, video and graphics showing what makes the brand distinctive.
Geotargeted, demographically segmented campaigns aimed at people seeking franchise opportunities in the Mississauga area.
Services used: Franchise advertising.
Results
What changed for Rock'N Deli
- A pool of qualified franchisee leads interested in bringing Rock'N Deli to Ontario.
- Qualified franchisees identified and onboarded for the Toronto-area expansion.
- Prime locations filled in collaboration with the franchisor.
- A smooth opening for the Ontario-based Rock'N Deli franchises.
Results as reported in the published case study. Outcomes depend on the brand, offer, market, budget and the franchisor’s own sales process, and are not a forecast for other campaigns.
More results
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